Awkward to Awesome
BRIEF: TELL REFRESHING STORIES OF TEENAGE CONFIDENCE
DDB NY came to us for help directing, designing, and executing YouTube-inspired digital spots that told three stories of an awkward situation, an awesome save – and an animated how-to sequence featuring Clean & Clear products. Each story would need to be adapted across three countries: Clean & Clear US, Indonesia, and India.
SOLUTION: MAKING AWKWARD AWESOME ACROSS THE BOARD
Three prosthetic zits, 20+ oil-absorbing sheets, and one very special locker lemur later, we felt confident we had turned awkward into awesome for teenage girls everywhere. We kept the graphic system iconic, fresh and fun, with an elevated doodle appeal for that authentic teenage scent. Our teenage stars were all good sports about running into glass doors, eating falling salad, getting a soccer ball thrown at their face, and fake falling asleep. Which was really awesome.