Check-In to the Trend
BRIEF: DISPATCH TRAVEL TRENDS AT THE SPEED OF CULTURE
Airbnb has a ton of interesting data about how, why, and where people travel. They came to And/Or to help leverage this data and introduce their in-house trend expert by creating a digital series that would respond to cultural and seasonal moments in a variety of formats and templates.
SOLUTION: SERIES PILOTS THAT CHECK-IN TO THE TREND
We came up with a name and developed the design and animation language for the series, Check-In To The Trend. We shot and directed the first two pilot videos, “Women Adventuring On Their Own,” and “5 Airbnbs to Live Like The One True King,” and provided creative direction, design, editing and animation for a third, “Heritage Travel On The Rise” setting the bar for future episodes and arming the Airbnb team with packaging that can be applied as trends pop up.