Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the acf domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/andor/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wp-migrate-db domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/andor/wp-includes/functions.php on line 6121
CMT Social Toolkit — And / Or

CMT Social Toolkit

  • Animation
  • Branding
  • Design
  • Style Guides
  • Toolkitting

BRIEF: BRING COUNTRY MUSIC TO A SOCIAL STAGE

With a recent influx of diverse, contemporary country artists and trends, CMT needed a modern, fresh design toolkit and system on social media. Our task was to unify the CMT brand with a flexible, current look for static and video assets, while still appealing to the die hard country music fans that are the network’s bread and butter.

SOLUTION: ELEVATED ELEMENTS THAT PLAY TOGETHER PERFECTLY

We pulled design influence and inspiration from classic country music ephemera like Nashville’s legendary Hatch Show Print concert posters, album artwork and the typography of letterpress and analogue printing to create a visual language with a robust set of layouts and options to keep the social content feed evolving and fresh. When work was complete, the CMT team was armed with multiple options for every element, screen size, and platform, ensuring a consistent performance across every platform.

hi@and-or.co

InstagramVimeo