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Fios Holiday Campaign — And / Or

Fios Holiday Campaign

  • Animation
  • Design
  • Editorial
  • Toolkitting

BRIEF: ESTABLISH AN ANIMATION LANGUAGE FOR FIOS PROMOS

Verizon’s in-house agency 140 came to us in need of design and animation for a variety of Fios cross-platform promos for their holiday campaign, including spots that promoted all of the movies, tv, and entertainment available for Fios subscribers. The goal? To unify the look and feel of the promos and make them stand out from the standard fare.

SOLUTION: NOTICEABLY BOLD MESSAGING THAT BEGS FOR WATCHING MORE

We developed a dynamic animation and editorial approach that became the standard look and feel for their commercials promoting all-access entertainment available on FIOS. Once we completed the first few spots, Verizon loved the look so much, they asked us to create more.

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