BRIEF: PROVE GENDER BIAS IS B.S.
MTV asked us to develop ideas focused on bringing awareness to Gender Bias for their Look Different campaign, a multi-year initiative to help their audience open up conversations with family and friends to unpack biases.
SOLUTION: CHEEKY TALES THAT BUST MYTHS WITH A TWIST
Working in close collaboration with the team at MTV, we wrote, designed, and animated Gender Bent, a series of three digital shorts that travel back in history to bust common gender myths with a uniquely MTV twist. Other graphic assets from our spots were made into GIFs, images and social posts to spread the word. The campaign was featured on Refinery 29, Teen Vogue and Bustle, among others.