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Google Marketing Live — And / Or

Google Marketing Live

  • Animation
  • Branding
  • Design
  • Style Guides
  • Toolkitting

BRIEF: REFRESH A TENTPOLE TECH EVENT

The Google Marketing Live team came to us to evolve the branding for their annual tentpole event and create user-friendly brand guidelines for their international teams. We helped refresh the established brand while maintaining their iconic elements, leveraging the visual language of Google ads and their digital products to highlight the connectivity and seamlessness of Google’s marketing tools. 

SOLUTION: A SYSTEM SET FOR SELLING

The motion and design system nods to familiar UX behaviors like scrolling and tapping, and we updated the iconography and built an easy-to-use photo library. The system was rippled across keynotes, invites and other event touch points leading up to GML 2023. 

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