Knotel Brand Films
BRIEF: BRING MOTION AND STORYTELLING TO A STARTUP BRAND
Knotel is a workspace management startup growing at a rapid pace. Having just completed a bold, fun global rebrand, they came to us to create two brand films: an overarching brand video that would bring their fresh new brand to life in motion and a “Better Way To Workspace” film which explains how their service works with a cheeky, playful script and tone.
STRATEGY: MOTION BEHAVIOR DEVELOPMENT
As part of the design and animation process, we developed five strategic motion behaviors rooted in Knotel’s brand strategy. Energetic Movement, Alive with Color, Transformative Action, Intelligent Editing, and Intuitive Building are behaviors that define how the brand comes to life through movement, animation and storytelling.
SOLUTION: A BOLD BRAND DEBUT WITH TONS OF PERSONALITY
The overarching brand film puts our strategic motion behaviors to work with a graphic approach that serves as a quick introduction to the brand, while the Better Way to Workspace video leans on brand photography to explain how Knotel works with playful confidence and plenty of personality.