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Lip Sync Battle — And / Or

Lip Sync Battle

  • Animation
  • Art Direction
  • Design
  • Toolkitting

BRIEF: GIVE AN ICONIC HIT A FRESH LOOK

Heading into its fourth season, Lip Sync Battle was in need of a wardrobe change that would match its status as one of the most entertaining, dynamic, and rock and roll shows on TV. Working with Casey Patterson Entertainment, we developed a new show open and graphics package to be adaptable and flexible for every celebrity appearance.

SOLUTION: A SHOW OPEN TOOLKIT THAT SWAPS CELEBS WITH STYLE

We developed a candid all-access look and feel influenced by nightlife and music culture, giving viewers the feel of getting up close and personal with the weekly celebrity talent.Two photographers, Peter Yang and Adam Mengual, captured the energy of the party backstage, a style inspired by the polaroid work of Andy Warhol and Chris Makos. The show’s post production team can swap out talent photography as necessary with our custom toolkit, creating a unique open for each episode.

LOGO AND IDENTITY EXPLORATION

A sampling of process and logo style frames that explored a VIP behind-the-scenes feel of a backstage party.

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