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MTV Classic IDs — And / Or

MTV Classic IDs

  • Animation
  • Audio Supervision
  • Concept
  • Design
  • Editorial
  • Illustration
  • Scriptwriting

BRIEF: RE-MIX THE PAST FOR THE PRESENT GENERATION

MTV Classic had a massive archive of footage spanning from 1980 to 2000s that they knew their clip hungry audience would love to see. They opened up the vault and asked us to create a series of IDs from whatever footage we could find to package up these amazing moments for a whole new generation of viewers.

SOLUTION: THROWBACK IDS WITH A MODERN EDGE

We created multiple IDs that bridged the throwback sensibility of the footage with more modern behaviors and references. MTV Classic K-Hole is inspired by that Tuesday feeling of clicking through addictive clips online, thematically tied together by a search term. MTV Translator serves up old definitions to new slang, featuring some of our favorite footage from the vault.

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