The Breakdown
Brief: De-Mystyify the Midterms
MTV News asked us to help get out the vote for the 2018 midterm election by creating a series of celebrity-driven videos breaking down the basics of the election for young people, including what’s at stake, how their vote could affect the next 10 years, and why it’s important they turn up at the polls.
Solution: Make Politics Animated Again
We wrote and produced four digital shorts and four :30 on-air spots starring Adam Rippon, Macklemore, Lauren Jauregui, and Chloe x Halle, making the complex information fun with animated easter eggs, conversational language, and yes, even a puppy.