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Beyond the Backpack — And / Or

Beyond the Backpack

Animation
Audio Supervision
Design
Illustration
Scriptwriting

BRIEF: GIVE EDUCATIONAL CONTENT A BOLD PLAYGROUND

Nick Jr. came to us with a fun assignment for a great cause: create 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their kids for Kindergarten on a range of topics from STEM and reading skills to family and community engagement.

SOLUTION: COLORFUL GUIDES WITH CHARACTER-DRIVEN PERSONALITY

We wrote and produced each video using a mix of design, illustration, and live action footage to create a playful cameos for Nick Jr’s Characters. Narrated in the voice of a cool parent on the playground doling out advice, we created a templatized tone and style to unify the series.