Beyond the Backpack
- Animation
- Audio Supervision
- Design
- Illustration
- Scriptwriting
BRIEF: GIVE EDUCATIONAL CONTENT A BOLD PLAYGROUND
Nick Jr. came to us with a fun assignment for a great cause: create 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their kids for Kindergarten on a range of topics from STEM and reading skills to family and community engagement.
SOLUTION: COLORFUL GUIDES WITH CHARACTER-DRIVEN PERSONALITY
We wrote and produced each video using a mix of design, illustration, and live action footage to create a playful cameos for Nick Jr’s Characters. Narrated in the voice of a cool parent on the playground doling out advice, we created a templatized tone and style to unify the series.
![](https://and-or.co/wp-content/uploads/2019/03/And-Or-Studio_CS_Beyond-The-Backpack_01_book-800x0-c-default.jpg)
![](https://and-or.co/wp-content/uploads/2019/03/And-Or-Studio_CS_Beyond-The-Backpack_01_stuff-800x0-c-default.jpg)
![](https://and-or.co/wp-content/uploads/2019/03/And-Or-Studio_CS_Beyond-The-Backpack_03_apples-800x0-c-default.jpg)
![](https://and-or.co/wp-content/uploads/2019/03/And-Or-Studio_CS_Beyond-The-Backpack_02_drawing-800x0-c-default.jpg)