Beyond the Backpack
BRIEF: GIVE EDUCATIONAL CONTENT A BOLD PLAYGROUND
Nick Jr. came to us with a fun assignment for a great cause: create 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their kids for Kindergarten on a range of topics from STEM and reading skills to family and community engagement.
SOLUTION: COLORFUL GUIDES WITH CHARACTER-DRIVEN PERSONALITY
We wrote and produced each video using a mix of design, illustration, and live action footage to create a playful cameos for Nick Jr’s Characters. Narrated in the voice of a cool parent on the playground doling out advice, we created a templatized tone and style to unify the series.