BRIEF: VISUALIZE THE RISE OF FEMALE SKATING
Filmmaker Jessica Edwards came to us with an ask we couldn’t refuse: help tell the story of the rise of women’s skateboarding for her documentary film, Skate Dreams. The film, which premiered at SXSW 2022, profiles a diverse group of women whose pursuit of self-expression and freedom has helped create an international movement. Our task was to reflect their energy with a bold title sequence and supporting animated graphics within the film.
SOLUTION: BRING THE ENERGY ON THE BIG SCREEN
We drew inspiration from the scrappy, viral excitement of a growing and inclusive community, and the global impact skating has had to create big, bold titles and introduce each girl skater. We also created animated sequences to support the story, illustrating the fiery power of media representation, and the real world connection that it brings.