The World of Media
Brief: Help explain everything Nielsen has to offer
Nielsen is a modern media measurement company, but most people still associate the company with broadcast ratings. They asked us to help explain all of the things they do in a fun spot featuring a perky and knowledgeable tour guide, a diverse audience, and streaming screens across every platform.
Solution: Take viewers on a tour to remember
We directed and finished a spot that explained every area of media that Nielsen touches through the conceit of a tour group. Our lively lead actor boiled down what Nielsen does through three set pieces that showed how viewers, advertisers, and streaming companies use Nielsen data, giving a snapshot of the media landscape without getting bogged down in the details.