BRIEF: RE-LIVE AN ICONIC PLAY FROM EVERY ANGLE
Verizon’s Superstadium app with 5G allows fans to view up to seven different angles of game play. Inspired by sports documentaries that looked at iconic moments in sports history, they asked us to help bring to life a series called “Viewpoints,” which would gather seven different perspectives of an iconic play in Super Bowl history: the Eagles trick play, “The Philly Special” pulled on the Patriots in Super Bowl LII.
SOLUTION: BRANDED CONTENT THAT EXPLORES A MOMENT IN TIME
We interviewed and recorded seven different perspectives on The Philly Special, including Eagles quarterback Nick Foles, play-by-play announcer and Philly legend Merrill Reese, Nick’s dad, fans from both teams, and a vendor who was in the crowd to piece together every angle of the iconic play, complementing their personal stories with dynamic type animation and gestural design elements to tie everything together.