What Is Content?
UNLOCKING THE MYSTERY OF CONTENT CREATION
We’re living in a world surrounded by content. But what IS content? Who makes it? And where does it go? We began our process by reaching out to experts in the content field.
EXAMINING THE EVIDENCE
Some said it was anything that could be seen on a screen. Others said it could be ANYTHING – food, drink, music, baby were all brought up. Still, nobody could tell us what a content was specifically. So we pulled out our microscopes and were startled by what we found.
A FASCINATING LIFE CYCLE
Did you know 8 million new contents are born every second? Incredible isn’t it. We dug deep into the who, what, when, where and why of content creation from start to finish, including content particles sloughed off during the process and lucky contents that make it to a platform.
THE STUDENT BECOMES THE MASTER
After thoroughly studying content in all its forms, we came to a startling revelation: by investigating content, we had actually MADE a content. At the time of this case study, it has entered the content life cycle to be viewed forever, and ever, and ever, and ever more.